Stepping up by taking a sponsorship slot at the Africa BAKERY Expo events, part of AFMASS TRADE EXPO events, is a sure way to make sure your company and brand get the attention they deserve before, during and even after the event has been concluded. 

Sponsors at the events receive a wide range of content and thought-leadership, branding, lead generation and networking benefits – ensuring that sponsors are exposed to extensive opportunities for brand exposure before, during and after the event.

Beyond utilising the expo to promote the Sponsors of the event, we further utilise our growing list of websites and magazines to extend your reach – beyond the host country into the rest of Africa and globally – better than any other event organiser

Below are the available premium sponsorship options to choose from. Reach out to the organisers on the fine details about the options:

Best for: Global companies, technology leaders, regional market leaders and fast-growing companies seeking strong visibility.

Platinum / Title Sponsor receives the following premium, unique benefits:

• Title Sponsor status (“Africa BAKERY Expo powered by…”)

• Premium exhibition space (36 square metres) at the most premium Expo Hall location

• Exclusive Keynote speaking and presentation opportunity at the Conference opening session

• Exclusive sponsored session at the conference
• Panel discussion opportunity at the conference

• Access to buyer matchmaking programme

• Prominent large logo placement on lanyards, websites, magazines and other print and social media promotions; dais, conference hall, expo hall and registration areas

• Dedicated press and media coverage on websites, magazines and social media pages published by FW Brands MEA, the events organiser

• VIP Networking Zone access for specified staff

• Access of staff to the Official Dinner / Awards Ceremony, whichever is applicable at the event edition
• Sponsored content/interviews and publishing on relevant magazines or websites published by FW Brands MEA, the events organiser

• Branding across venue entrance and high-traffic areas

• Free email newsletter campaigns to more than 40,000 industry contacts and over 60,000 LinkedIn followers before, during and after the event

Best for: Global companies, technology leaders, regional market leaders and fast-growing companies seeking strong visibility.

Official Dinner Sponsors receive the following premium, unique benefits:

• Exclusive Keynote speaking opportunity at the Official Dinner
• Extensive, exclusive Branding at the Dinner venue.
• Premium exhibition space (27 square metres) at premium Expo Hall location
• Panel discussion opportunity at the conference
• Exclusive sponsored session at the conference and panel discussion opportunity at the conference
• Access to buyer matchmaking programme
• Prominent logo placement on lanyards, websites, magazines and other print and social media promotions; dais, conference hall, expo hall and registration areas
• Dedicated press and media coverage on websites, magazines and social media pages published by FW Brands MEA, the events organiser
• VIP Networking Zone access for specified staff
• Access of staff to the Official Dinner / Awards Ceremony, whichever is applicable at the event edition
• Sponsored content/interviews and publishing on relevant magazines or websites published by FW Brands MEA, the events organiser
• Free email newsletter campaigns to more than 40,000 industry contacts and over 60,000 LinkedIn followers before, during and after the event

Best for: Companies seeking strong exposure and targeted industry engagement.

Conference Session Sponsors receive the following unique benefits:

• Exclusive sponsored session at the conference
• Panel discussion opportunity at the conference
• Premium exhibition space (18 square metres) at the Expo Hall location
• Prominent large logo placement on lanyards, websites, magazines and other print and social media promotions; dais, conference hall, expo hall and registration areas
• Access to buyer matchmaking programme
• Dedicated press and media coverage on websites, magazines and social media pages published by FW Brands MEA, the events organiser
• VIP Networking Zone access for specified staff
• Access of staff to the Official Dinner / Awards Ceremony, whichever is applicable at the event edition
• Sponsored content/interviews and publishing on relevant magazines or websites published by FW Brands MEA, the events organiser
• Branding across venue entrance and high-traffic areas
• Free email newsletter campaigns to more than 40,000 industry contacts and over 60,000 LinkedIn followers before, during and after the event

Africa's bakery and snacks industry is driven by fast growing economies and urbanisation across the Continent. These Expos give you direct, face-to-face access to buyers who are actively sourcing new products, services, technologies as well as distributors, retailers and partners.

Below are the reasons why it makes business sense to join us

At the Africa BAKERY Expos, visitors and exhibitors experience a comprehensive showcase of technologies, equipment, products and services tailored to the entire value chain of baked and snacks goods industries, including:

By bringing together the full A-Z of new technologies, products and services, the Expos enable businesses to source cutting-edge technologies, assess innovations and plan investments that support growth and competitiveness in Africa's industry.

The Africa BAKERY Expos attract a wide and influential cross-section of industry stakeholders from Africa and around the world, including:

• Baked Goods Processors & Packers — from SMEs to large industrial operations seeking new machinery and processes.

• Hotels, Restaurants & Catering (HORECA), FoodService and Retail & Distribution companies - sourcing baked goods and snacks products, plus new technologies for their businesses
• Grain & Cereal Processors & Millers — from SMEs to large industrial operations seeking new machinery and processes.

• Traders & Commodity Dealers — exploring market trends, storage solutions and trading opportunities.

• Original Equipment Manufacturers & Distributors — showcasing the latest innovations in processing, storage and handling.

• Government Agencies, Regulators & Development Partners — engaging on policy, standards and food security issues.

• Investors, Consultants & Service Providers — from logistics, finance, digital platforms, and business services that support the grains ecosystem.

• Allied Industry Investors, Managers & Professionals - participants from adjacent industries — livestock production, food and beverage, petfood, agriculture, packaging, supply chain and logistics — who benefit from overlapping technologies and partnerships offered at the broader AFMASS Trade Expos

Africa BAKERY Expo events are organised by the publishers of the most influential magazines and websites for the food, beverage and milling, agriculture, packaging, dairy, animal feed and hospitality industries in Africa and the Middle East, including . . .