GROW YOUR BUSINESS IN AFRICA
Sign up to Exhibit - Showcase New Technologies, Products & Services across Africa
The Expos are the only bakery and snacks industry trade shows in sub-Saharan Africa and are held within AFMASS Trade Expos – the leading industry platforms across Africa
Africa BAKERY Expos are the only trade expos focused on the bakery and snacks manufacturing and packaging industry and allied industries in Africa.
Whether you’re launching new products, appointing distributors or expanding into Africa, these regional expos are your platforms to connect, compete and grow.
The Expos are part of the AFMASS TRADE EXPOS – which are the largest international trade shows and conferences focused on Africa’s food & beverage manufacturing and milling industry; as well as the logistics, hospitality, packaging and agriculture industry.
As an Exhibitor at Africa BAKERY Expos, your company will be joining a growing list of international industry leaders, regional conglomerates and local companies which continue to grow their business in Africa, by continuing to participate at these regional events, year after year.
With editions across major hubs in Africa – Eastern, Western and Southern – your company has the unique opportunity to participate and grow your business across some of the fastest growing regions in Africa!!
WHY EXHIBIT AT THE EXPOS?
Africa's bakery and snacks industry is driven by fast growing economies and urbanisation across the Continent. These Expos give you direct, face-to-face access to buyers who are actively sourcing new products, services, technologies as well as distributors, retailers and partners.
Below are the reasons why it makes business sense to join us
Access High-Growth African Markets
One event platform that connects you with buyers from multiple countries across Africa — reducing the cost and complexity of market entry while accelerating expansion.
Meet Key Decision-Makers, Not Just Visitors
Our event recruitment strategy focuses on business owners, procurement and bakery managers, distributors, retailers and regulators — people with real purchasing power and influence in their business and the industry as a whole
Build Distribution & Agency Networks in Africa
Meet, network and do business with vetted manufacturers, distributors, agents and resellers looking for new principals and exclusive territory partnerships, across Africa
Strengthen Brand Credibility in Africa and beyond
Position your brand as the trusted manufacturer, distributor or retailer in Africa’s bakery and snacks industry ecosystem alongside leading regional and global companies.
Showcase Products That Meet Local Challenges
Demonstrate how your products, equipment or services boost performance, efficiency, safety and nutrition, as well as improve compliance, safety and sustainability in Africa.
Generate Qualified Sales Leads
Join structured networking, matchmaking and pre-event marketing by the organisers that ensure sponsors and exhibitors engage with relevant buyers before, during and after the Expo
SPECIAL SUPPORT SERVICES FOR INTERNATIONAL EXHIBITORS
Africa BAKERY Expos are uniquely structured to support international companies entering or expanding in Africa. We offer the following support and administrative services to such companies:
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Pre-event market briefings and buyer + industry insights
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Introductions to vetted distributors, retailers and agents
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Assistance with logistics, customs clearance of staff and advice on local regulations
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Country pavilion options for trade missions
- Graphic design and printing of brochures, cards and other stationery or booth stickers; and help with coordination activities and recruitment of exhibitor booth staff
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Dedicated international exhibitors booth construction (modular or and branding)
- Advice on accomodation and logistics services within host cities plus guidance on shopping and interesting places to visit during the Expo
A growing list of international companies continue to sign up to participate at these pan-African events for the following reasons:
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Location of the events across Africa’s most strategic cities and regions, facilitating multi-market outreach using the AFMASS Trade Expos platform
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The Expos offer lower cost than multiple country visits across Africa
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Direct access to manufacturers, contractors, importers and large buyers
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Opportunity to test new technologies, products and pricing in key African markets
WHAT'S ON SHOW AT THE EXPOS
At the Africa BAKERY Expos, visitors and exhibitors experience a comprehensive showcase of technologies, equipment, products and services tailored to the entire value chain of baked and snacks goods industries, including:
Storage, handling, and supply chain technology companies
Silos, conveyors, cleaning and conditioning technologies; fire and humidity control systems
Grain Milling & Bakery Processing Technologies
Equipment for grains and flour milling; bakery and snacks processing equipment and technologies
Industrial Engineering; Supply Chain & Logistics
Plant construction and engineering services; Maintenance and retrofit services; Mobility, logistics and supply chain solutions
Ingredients, Raw Materials & Additives
Bulk ingredients and chemicals; improvers, fortificants, vitamin and mineral premixes; bakery and specialty ingredients; specialty ingredients and raw materials for snacks processing
Packaging, Material Handling & Weighing Solutions
Packaging machinery and materials for baked goods and snacks; advanced solutions for bulk handling and processing efficiency.
Compliance, Support & other Services
Digitalisation, compliance and testing solutions, renewable energy, utilities, financial services and more
By bringing together the full A-Z of new technologies, products and services, the Expos enable businesses to source cutting-edge technologies, assess innovations and plan investments that support growth and competitiveness in Africa's industry.
WHO ATTENDS THE EXPOS?
The Africa BAKERY Expos attract a wide and influential cross-section of industry stakeholders from Africa and around the world, including:
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Baked Goods Processors & Packers — from SMEs to large industrial operations seeking new machinery and processes.
- Hotels, Restaurants & Catering (HORECA), FoodService and Retail & Distribution companies - sourcing baked goods and snacks products, plus new technologies for their businesses
- Grain & Cereal Processors & Millers — from SMEs to large industrial operations seeking new machinery and processes.
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Traders & Commodity Dealers — exploring market trends, storage solutions and trading opportunities.
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Original Equipment Manufacturers & Distributors — showcasing the latest innovations in processing, storage and handling.
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Government Agencies, Regulators & Development Partners — engaging on policy, standards and food security issues.
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Investors, Consultants & Service Providers — from logistics, finance, digital platforms, and business services that support the grains ecosystem.
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Allied Industry Investors, Managers & Professionals - participants from adjacent industries — livestock production, food and beverage, petfood, agriculture, packaging, supply chain and logistics — who benefit from overlapping technologies and partnerships offered at the broader AFMASS Trade Expos
POWERED BY
Africa BAKERY Expo events are organised by the publishers of the most influential magazines and websites for the food, beverage and milling, agriculture, packaging, dairy, animal feed and hospitality industries in Africa and the Middle East, including . . .
ABOUT US
We organise and host impactful business exhibitions, webinars, seminars, summits, awards ceremonies & conferences with a focus on Africa & the Middle East.
We also publish leading trade magazines and websites that inform key decision makers across the food, beverage & milling; healthcare & pharmaceuticals; home & personal care; logistics, hospitality and agriculture industries in Africa, Middle East and across the World.
We also provide media production and digital services to businesses in Africa and the Middle East.
We believe that when people come together, networks grow, and businesses thrive.
Visit the corporate website HERE
UPCOMING EDITIONS
QUICK LINKS
CONTACT US
FW Brands MEA
Tel / WhatsApp: (+254) 725 34 39 32
Email: info(at)fwbrandsmea.com
